SAN FRANCISCO (AP) — European officials widened a ban on Meta’s “behavioral advertising” practices to most of Europe on Wednesday, setting up a broader conflict between the continent’s privacy-conscious institutions and an American technology giant. The decision by the European Data Protection Board represents a sharp escalation of a tussle that began in Norway, where privacy officials imposed a daily fine of 1 million kroner — roughly $90,000 — on Meta for obtaining that data without adequate consent. The latest decision “unjustifiably ignores that careful and robust regulatory process,” the company said in a statement following the European board's action. Tobias Judin, head of the international section at the Norwegian Data Protection Authority, said Meta's proposed steps likely won't meet European legal standards. “They continue with their unlawful activities to this very day, simply because breaking the law is so profitable.”

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Persons: Meta, “, Tobias Judin, Meta's, wouldn't, ” Judin Organizations: FRANCISCO, —, Facebook, European Data Protection, Meta, Norwegian Data Protection Authority Locations: Europe, American, Norway